KIND. used the visual symbols of the speech and thought bubble to convey the difference between what we say and think. Bespoke illustrations were created and the designs divided into two halves, to further express the division between what we say and feel. This concept was applied to posters, fliers and social media animations.

A new strap-line (putting you in control of your mental health), website, animation, films and illustration style were also developed to promote and develop the Thinkaction brand and also help people struggling with mental health issues feel like themselves again. Three videos were created for specific mental health problems. Practitioners from Thinkaction spoke about the signs and symptoms of these issues and offered self-help advice to help people to manage their emotional wellbeing.