Emerging Horizons needed a rebrand and a new name so they approached KIND. to help them. KIND. interviewed the Directors to gain a true understanding of the business and what they were trying to achieve. One of the clear themes that stood out was their passion and ability to think outside the box. The logo was developed to depict this. The colour scheme and graphical devices combined both aspects of Vital Signs – the professional and corporate with the passionate, creative and pioneering. These were then applied to an animation on the website and printed promotional collateral.