KIND. were approached to tender for a pitch for Accor Hotels who needed a promotional printed solution for their new LUXE hotel brands. KIND. designed and print managed a bespoke presentation folder containing 3 brochures; one for the Luxury brands (including Raffles and Fairmont brands), one for the Upper-Upscale brands (including 25-hours and Swissôtel) and one for the generic common content for all of the LUXE hotels. KIND. designed the concept for the LUXE pack which focussed on the emotional and tactile quality that true luxury brings, through the visual metaphor of a feather. Different coloured feather images were used to distinguish between the different levels of Accor LUXE hotels.
The brochures were printed and perfect bound with smaller tip-in pages positioned between the first spread for each hotel brand. These showed full bleed photographic images underneath and made it easy to navigate between each individual Accor LUXE hotel. The paper used was a high quality GF Smith stock and foil blocking was applied to the presentation case and brochure covers.