Our Process

Meetings and Understanding

Kind value long-term relationships with our clients and therefore place a high-degree of importance in understanding our clients business and communication needs. Kind ensure that we meet our clients face to face to brainstorm and present our ideas and concepts before a final solution is achieved.


All members of Kind contribute to brainstorming sessions in house and directly with clients when required. Brainstorming sessions are a fantastic way to develop new ideas and concepts. They also allow for a deep understanding of how you work and what you do.

Job Tracking

Kind have an online job tracking system which is available to our clients to check the progress of work. It also provides a record of costs and deadlines.

Project Plan

Once a project has been specified Kind produce a project plan detailing key dates to ensure the project meets the deadlines and enables everybody involved to work effectively together to meet common goals. Roles and responsibilities are allocated to key people involved. Wire-frames are presented for website and App projects so the navigation and content allocation per page is clear.


Before any material is produced Kind work on a concept for the client which is based around the message that our client wants to project, offering solutions for how to visually project this message. The concept is in the form of a PDF scrapbook and involves font, colour, strap lines, look and feel, use of images and/or illustration.

User Testing

The concept is taken to a group of people from within and outside the clients company, from a variety of backgrounds. Questions are asked and feedback is gathered to improve the concept and make the message clearer. User testing sessions are arranged at regular intervals throughout the design process.


Kind produce PDF proofs for clients to view via e-mail, or a test site for website development. Design and text changes are made to the proof or test site and then a final proof is submitted for sign-off by the person responsible. Once the proof or test site has been signed off the files are outputted for print and submitted to the printer, or in the case of a website, made live. Kind work with experienced proof-readers and this service is available to all our clients on request. Kind also offer a translation service if needed.